Completing the search engine information fields for Pages, News Articles and Products is important for internet searches and will increase your changes of your website being found via an internet search.

Internet searches include search engines such as Google, Yahoo and Bing. By completing the search engine fields for your pages you are effectively giving yourself the best chance for potential customers to find your website. Using well researched keywords for your business in the ‘URL’,  ‘Browser Title’, ‘Page Description’ and ‘Page Keywords’ is imperative to getting your website good rankings.

MyWebManager allows you to maintain the following search engine information attributes for all pages, news articles and products:

  1. URL - Each page is uniquely identified by its URL. Try adding descriptive keywords to your URLs. eg. http:///www.mywebsite.com.au/search-engine-optimisation-tips-and-tricks. The bold part is the part you add to describe what the page is about. Try to keep it short and relevant, it must not contain any spaces, all spaces need to be replaced by a dash (-).
  2. Browser Title – The name displayed in the top of your web browser. Try to add descriptive keywords of what the page is about along with a separator ‘|’ and your company name at the end. The browser title is limited to 70 characters as this is typically all that search engines show.
  3. Page Description – Refers to the text used by search engines to display a summary of the page in the search engine results page. Try to keep your description under 160 characters long.
  4. Page Keywords – Keywords that relate to your business. Separate keywords and phrases by using a “,”. Keywords have become less relevant for search engines such as Google but it is still worth including them for your main pages.