First you should enable the option for the customers to confirm that they agree to receive the newsletter. This feature can be turned on from the Magento Admin Area-> System-> Configuration-> Customers-> Newsletter. Expand the Subscription Options area and change the Need to Confirm field value to Yes.

The clients can unsubscribe for the newsletter. The administrator can define the Unsubscription Email Sender and the Unsubscription Email Template through the corresponding drop-down menus. The same is valid for the newsletter’s success and the confirmation e-mail senders and templates. You can use one and the same or you can customize them per your needs.

Click on Save Config to confirm the modification.

Then you should set the newsletter template through the Magento Admin Area-> Newsletter-> Newsletter Templates-> Add New Template.

Enter the template name, the subject of the newsletter which will be sent, the sender’s name and e-mail and the newsletter template’s text.

Once you are ready, preview the template using the Preview Template button and save it by clicking on the Save Template button.

The template will be added to the corresponding list and you will be able to edit it.

If you plan to send the message to a large list of recipients, you should divide the list in small parts. You can configure such a functionality through the Magento Admin Area-> Newsletter-> Newsletter Templates-> Action-> Queue Newsletter.

In the Queue Date Start field define when the newsletter will be sent. The messages will leave the e-mail server in small batches. Check the other options and click on the Save Newsletter button when you are ready.

You can find different newsletter reports. From the Magento Admin Area-> Newsletter-> Newsletter Queue you can monitor the newsletter queue progress.

You can see the list of the customers subscribed for the newsletter in the Magento Admin Area-> Newsletter-> Newsletter Subscribers. You can manually unsubscribe them.

The Magento Admin Area-> Newsletter-> Newsletter Problem Reports section shows errors which have occurred during the newsletter sending and you can take the necessary steps to resolve them.

Internet searches include search engines such as Google, Yahoo and Bing. By completing the search engine fields for your pages you are effectively giving yourself the best chance for potential customers to find your website. Using well researched keywords for your business in the ‘URL’,  ‘Browser Title’, ‘Page Description’ and ‘Page Keywords’ is imperative to getting your website good rankings.

MyWebManager allows you to maintain the following search engine information attributes for all pages, news articles and products:

1. URL - Each page is uniquely identified by its URL. Try adding descriptive keywords to your URLs. eg. http:///www.mywebsite.com.au/search-engine-optimisation-tips-and-tricks. The bold part is the part you add to describe what the page is about. Try to keep it short and relevant, it must not contain any spaces, all spaces need to be replaced by a dash (-).
2. Browser Title – The name displayed in the top of your web browser. Try to add descriptive keywords of what the page is about along with a separator ‘|’ and your company name at the end. The browser title is limited to 70 characters as this is typically all that search engines show.
3. Page Description – Refers to the text used by search engines to display a summary of the page in the search engine results page. Try to keep your description under 160 characters long.
4. Page Keywords – Keywords that relate to your business. Separate keywords and phrases by using a “,”. Keywords have become less relevant for search engines such as Google but it is still worth including them for your main pages.

Uploading Images

1. Click on Media icon  in the top row of the WYSIWYG editor within the page you would like to add the image.
2. Click ‘Browse Server’ to open up the media folder.
3. If you are adding an image to a category/sub-category either expand the existing folders or create the required category/sub-category. Navigate to the folder you wish to add the image(s) to and select ‘Upload’ and then select ‘Browse’
4. This will bring up a new directory window showing you the folders available on the desktop on your computer. Navigate to the folder where your image(s) exist as you would using Windows Explorer or Mac Finder. Thumbnails of the images that exist in each folder will be displayed in the right side of the screen as you browse.
5. Select the image of your choice by clicking on the image name and click ‘Open’. This will then close the directory window.
6. Select ‘Upload Selected File’ to upload the image.
7. To edit the description of the image stored in the system, right click on the image and select ‘Rename’.
8. Repeat this process to upload all images required for the page.

Adding Uploaded Images to a Page

1. Click on the Media icon  if you are not already in this section.
2. Select ‘Browse Server’ and double click on the image you would like to add to the page.
3. This will bring you back to the Image Properties window.
4. Fill in the Alternative text field with a description of the image.
5. Click ‘OK’ when done.
6. Scroll to the bottom of the page and click ‘Submit’ to save the page.